822178 :Information Design (T&C/NMD)

General info

Instruction language Dutch
Type of Instruction 14 x 2 uur hoor- en werkcollege (mix) plus 1 uur per week online contact (Lecture schedule)
Type of exams Exam + paper (see Specifics) (Examination schedule)
Course load:6 ECTS credits
Registration:Enrollment via Blackboard before start of lectures
Blackboard InfoLink to Blackboard (When you see 'Guest are not allowed in this course', please login at Blackboard itself)


dr. R.M.F. Koolen (coördinator)


The focus in this course is on practicing how information can be communicated effectively by using text and infographics, both in offline and online context. The following aims will be pursued:

  • Students gain knowledge of key theories and research on text design, the design of infographics, and the integration of textual and visual elements in information design.
  • Students can list the differences between information processing in offline and online documents.
  • Students are able to translate the content and findings of scientific research into practical advice, and to apply the literature in designing their own informative blog post and infographic.
  • Students can evaluate and revise existing (web) texts and infographics, as well as their own informative blog post.
  • Students are able to report on the design and evaluation process in a scientific report.      


In this course, you will learn how to communicate information in the most effective way. The main function of information design is that your audience will obtain the desired knowledge: what does the Lowlands lineup look like? What is the philosophy behind study association Flow? How can students register for the new academic year? This kind of information can be communicated via text; see for example the many blog posts about the latest technological developments, fashion or cosmetics. Besides text, also visualizations are used to communicate information, such as infographics, to present data in a clear and attractive way.

The challenge in information design is to find an optimal combination between textual and visual elements. Many things can go wrong here. Sometimes, people may simply ignore your information, especially in an online context, where scanning strategies are applied to find the relevant information. In other cases, your information may be understood or remember in the wrong way. Why would that happen? And how can you anticipate as the designer of the information? How can you evaluate your informative text and infographic? These are the questions that are central to this course.

Three themes are addressed in the course: (online) text design; the design of visualizations (with a focus on infographics); and the optimal integration between textual and visual elements. For each theme, we link the scientific literature to information design in practice. We analyze existing (web) texts, blogs, and infographics, where we discuss the goals, characteristics of the target group, and communicative context in relation to content, structure, style, and layout. In the second part, there is a guest lecture from a graphic designer. The final goal is that students design and evaluate their own informative blog post and infographic, based on a professional case.


The final mark for the course is based on:- a written exam on the required reading (50%).- a scientific report on the informative blog post and infographic that students design (50%).To complete the course successfully, students must score at least 5.5 for both the exam and the report. Separate re-sits are provided for the exam and the report. The course Information Design has a clear link with the labour market. Student not only acquire knowledge about the design of effective (corporate) blogs and infographics, but also apply this knowledge in their own blog post. Furthermore, there is a guest lecture from a graphic designer.

Compulsory Reading

  1. Gemiddeld lezen studenten twee wetenschappelijke artikelen per week. Een gedeelte van die artikelen wordt beschikbaar gesteld via een reader. De overige artikelen kunnen online worden geraadpleegd.

Recommended Prerequisites

Tekstanalyse (T&C - 822127)

Required Prerequisites

Geen vereiste voorkennis.

Compulsory for

  • Bachelorminor: CIW voor Online Culture ( 2017 )
  • Premaster Academic Teacher of Dutch Language and Literature ( 2016, 2017 )

Recommended option for

  • Bachelor Algemene Cultuurwetenschappen: Leraar Nederlands(uitstroomprofiel onderwijs) ( 2014 )
  • Online Culture: Leraar Nederlands ( 2015, 2016, 2017 )
  • Business Communication and Digital Media ( 2015, 2016, 2017 )
  • Text and Communication ( 2016, 2017 )
  • Human Aspects of Information Technology ( 2015, 2016 )
  • Bachelor Communicatie- en informatiewetenschappen: Leraar Nederlands ( 2014, 2015, 2016, 2017 )
  • Bachelor CIW: New Media Design ( 2017 )